Product Marketing

&

Copywriting


ABOUT

I’m Bobby. I’ve spent the last decade working across product marketing, email marketing, editorial, production, social media, executive communications, and brand—in industries ranging from entertainment news and politics to FinTech and employee well-being.

After five years working in-house on lean (or solo) B2B SaaS marketing teams, I’ve decided to spend more time with my French Bulldog (named Nicolas). Oh, and to work with startups and brands as a fractional product marketer, freelance marketing consultant, and copywriter.


GET IN TOUCH

bc@bobbycaruso.com
LinkedIn
Upwork


SPECIALITIES

  • Need help perfecting your messaging and positioning, expanding to new verticals, building out competitive intelligence, developing buyer/user personas, or (my personal favorite) launching a new product or feature?

    I offer discrete deliverables or can embed within your product, marketing, or sales teams for longer engagements.

  • How you present your brand and product matters — it needs to be consistent and alleviate a real user problem, not create new ones.

    I create copy for new surfaces, audit and revamp existing copy, or edit that frankencopy from Chat GPT you're using for now, and help you strike the right tone.

  • Having spent years supporting the thought leadership and social media presence of Arianna Huffington, the most followed woman on LinkedIn, I work with executives and entrepreneurs to sharpen their messaging themes, expand their audience, and drive business.

    Focus areas: LinkedIn management, ghostwriting (blogs, social media), speech talking points,

  • Whether you’re launching a new feature, responding to user feedback, improve stickiness, or auditing all UX content, I work with our team to nail the copy and improve user conversion.

    I can work directly within existing wireframes or designs in Figma and develop a style guide for consistency.

  • B2(B2C) Lifecycle Marketing: Reach the right users at the right time, with the right message. I'll build campaigns (or just supply the content) across email or SMS to guide your users to sign up and further engage with your product and specific offerings.

    Cold Emails: Catch their attention from the subject line, the convince them quickly. I'll write SDR and AE emails that resonate with your ICP.